Cold Plunge Trend in the USA

Discover how short, guided cold exposure at home can refresh your body, help reduce stress, and boost your mental focus — without any special equipment or prior experience in the USA. Cold plunging may be more accessible than you think. Learn how it works.

Cold Plunge Trend in the USA Image by Werner Heiber from Pixabay

What exactly is a cold plunge?

A cold plunge, also known as cold water immersion or cold therapy, involves submerging the body in cold water for a short period. Typically, the water temperature ranges from 50°F to 59°F (10°C to 15°C). The duration can vary but often lasts between 1 to 3 minutes. This practice can be done in natural bodies of water, specially designed tubs, or even in a cold shower at home.

The rising popularity of cold plunging in the USA can be attributed to several factors. First, there’s a growing interest in natural health practices that don’t require medication or expensive equipment. Second, influential figures like athletes and celebrities have been vocal about their cold plunge routines, sparking curiosity. Lastly, the simplicity and accessibility of cold plunging make it an attractive option for those looking to improve their overall well-being without a significant time or financial investment.

What are the proven benefits of cold plunging?

Cold plunging has been associated with numerous health benefits, backed by scientific research. Some of the proven benefits include:

  1. Improved circulation: Cold water exposure can stimulate blood flow, potentially enhancing cardiovascular health.

  2. Reduced inflammation: Cold therapy may help decrease inflammation in the body, aiding in recovery and pain relief.

  3. Enhanced mood: Cold plunging has been linked to increased production of endorphins and norepinephrine, potentially alleviating symptoms of depression and anxiety.

  4. Boosted immune system: Regular cold exposure may strengthen the immune system, making the body more resilient to illnesses.

  5. Increased energy and alertness: Many practitioners report feeling more energized and mentally clear after a cold plunge.

How can beginners start cold plunging at home?

Starting a cold plunge practice at home is surprisingly simple and requires minimal equipment. Here are some steps to begin:

  1. Start with cold showers: Gradually lower the water temperature during your regular shower, ending with 30 seconds of cold water.

  2. Use your bathtub: Fill your tub with cold water and ice, if needed, to achieve the desired temperature.

  3. Begin with short durations: Start with 15-30 seconds and gradually increase the time as you become more comfortable.

  4. Focus on breathing: Practice slow, controlled breathing to help manage the initial shock of cold water.

  5. Listen to your body: Never push beyond your limits, and exit the water if you feel uncomfortable or dizzy.

What unique cold plunge practices are emerging in the USA?

In the United States, cold plunging has taken on various forms to suit different preferences and lifestyles. Some unique trends include:

  1. Cold plunge parties: Groups of friends or communities gather for collective cold water immersion sessions, often followed by warm socializing.

  2. Beach plunges: Coastal residents are organizing regular ocean plunges, combining the benefits of cold therapy with the natural beauty of the sea.

  3. Cryotherapy centers: While not traditional plunging, these facilities offer ultra-cold air exposure as an alternative to water immersion.

  4. Contrast therapy: Some practitioners alternate between hot saunas and cold plunges, a practice gaining popularity in wellness centers across the country.

  5. Cold plunge challenges: Social media challenges encouraging participants to take daily cold plunges for a set period, often for charity or personal growth.

What cold plunge products are available for home use?

For those looking to create a more dedicated cold plunge setup at home, several products have entered the market. Here’s a comparison of some popular options:


Product Provider Key Features Cost Estimation
Cold Plunge The Cold Plunge Portable, temperature control, filtration system $4,990 - $5,990
Ice Barrel Ice Barrel Compact design, insulated, easy to drain $1,199 - $1,299
RENU Therapy Cold Stoic RENU Therapy Large capacity, ozone purification, temperature control $7,900 - $8,900
Polar Monkeys Cold Tub Polar Monkeys Inflatable design, portable, affordable $149 - $199

Prices, rates, or cost estimates mentioned in this article are based on the latest available information but may change over time. Independent research is advised before making financial decisions.


The cold plunge trend in the USA is more than just a passing fad; it’s a simple, effective, and powerful practice that’s gaining momentum for its numerous benefits. From improved mental clarity to enhanced physical recovery, cold plunging offers a range of advantages that appeal to a wide audience. As more Americans discover the invigorating effects of this ancient practice, it’s likely that cold plunging will continue to grow in popularity, becoming a staple in many wellness routines across the nation.